Feature Overview
- Handle your customer's privacy requests efficiently, directly from the Content Cockpit
- Take care of both data access and data deletion
Introduction
Your customers have the right to obtain a copy of their personal data or to request data deletion. You can respond to both situations directly from the Content Cockpit. Most actions are automatically resolved by TRIFFT, however, you may choose to handle individual cases manually.
Data access
To stay compliant with consumer data privacy regulations like GDPR, your customers have the right to request a copy of the data you store about them at any time. Once requested (via consumer-facing channels such as mobile app), the request appears in the list under CRM -> Privacy Requests.
The email is automatically sent to the customer, informing him that you have up to 30 days to fulfill his request.
There are two status options:
- pending - new request that has not yet been fulfilled. You can view the customer detail by clicking the
icon, download the data by clicking the 
icon, accept the request by clicking the 
icon or delete the request by clicking the 
icon. - processed - fulfilled request
If you decide to accept the request by clicking the icon, the system will ask you whether you want to handle the request automatically or manually. If you choose to handle it manually, you can collect all customer's data by clicking the icon.
Once you fulfill the request (either automatically or manually), the status changes to processed and the task is completed.
Data deletion
The customer has the right to delete his data altogether. Again, a confirmation email is automatically sent to his email address.
The customer needs to click the link in the email to confirm his request. Unless clicked, the request's status appears as Unverified in the Concent Cockpit.
Once the customer confirms his request by clicking the link in the email, the status changes to Processed.
